Regenerative Transitions Program – Jalisco
Project type:
Regenerative Productive Transitions
Status:
In progress (2025)
Territory:
Intensive agricultural zones – México
Restoring the relationship between communities and their territories through living narratives that make regenerative transformation visible—cultivating local pride and the social license to regenerate.
Objective
Designing a community communication strategy grounded in behavioral science and participatory diagnostics, to strengthen social license and build a shared value system around agricultural regeneration.
Main
activities
01
Mapping local actors and identifying community leaderships.
02
Co-designing institutional narratives and key messages.
03
Training spokespersons and activating local campaigns.
04
Launching monthly activations and an emblematic agricultural project in transition.
Expected impact indicators
Co-created multi-actor communication strategy.
Consolidated institutional spokespersons.
+12 community activations implemented.
Flagship project underway under regenerative principles.